Brand histories
The History of the Tesla Brand
Autopapyrus
Tesla Motors, a North American company founded in 2003, is rightly considered the pioneer of a new era in the automotive world. The company took its name from the famous Serbian physicist Nikola Tesla, who, according to legend, managed to invent a car powered by electricity even before World War II. This scientific achievement was far ahead of its time, but unfortunately Tesla's working notebooks were destroyed. Most likely, the scientist burned them himself so that his discoveries would not be used for military purposes.
The founders of Tesla, Marc Tarpenning and Martin Eberhard, set out to build a sports car that would run on a fundamentally different kind of fuel and would not pollute the environment. In 2003 this goal looked rather far-fetched: the necessary groundwork didn't exist, and the financial costs were very high. But the young company got help from the founders of Google, who decided to fund the idea, since they had always been drawn to fresh, unusual projects. And then work began in earnest.
First Results
The first creation of Tesla Motors was a car based on the Lotus Elise, heavily modified and fitted with a battery pack of 6,381 cells. Almost immediately, though, battery overheating became a problem. To find the best solution, as well as new technical ideas, Tesla's founders actively recruited specialists from other automakers. As a result, Lotus took them to court, and it turned into quite a loud scandal.
But no legal proceedings stopped them from building a car that could run on electricity. Even the first electric car could impress the most demanding buyers. It could reach a top speed of 210 km/h (130 mph) and accelerate from 0 to 100 km/h (62 mph) in just four seconds. A single full battery charge was enough for the car to cover 400 kilometers (about 250 miles) with no trouble.
The company spent three years working on its first electric car, which was first presented in 2006. It's fair to say that electric cars went from a utopian idea to one of the most promising projects in the world. Two years later, in 2008, series production of the model began.
In 2014, Tesla Motors improved the model, giving the car better aerodynamics and, as a result, a longer range on a full battery charge.
The electric car named the Model S was the next step forward for Tesla Motors. This time the innovative company developed a luxury sedan, which went into series production in 2012 and was a big hit from the start. If you need proof, here is a fact: Model S output rose to one thousand units per week.
In 2015, another remarkable car appeared: the all-wheel-drive Tesla Model X.
To avoid problems with replacing electric car components, a dedicated factory now operates that produces only parts for Tesla cars. In addition, a network of fast-charging stations has been built around the world, where electric car owners could charge their "electric steeds" for free.
Tesla Motors keeps developing and never tires of surprising us with new luxury models of eco-friendly cars. There's no doubt that the future belongs to electric cars and the technologies directly tied to them.
The founders of Tesla, Marc Tarpenning and Martin Eberhard, set out to build a sports car that would run on a fundamentally different kind of fuel and would not pollute the environment. In 2003 this goal looked rather far-fetched: the necessary groundwork didn't exist, and the financial costs were very high. But the young company got help from the founders of Google, who decided to fund the idea, since they had always been drawn to fresh, unusual projects. And then work began in earnest.
First Results
The first creation of Tesla Motors was a car based on the Lotus Elise, heavily modified and fitted with a battery pack of 6,381 cells. Almost immediately, though, battery overheating became a problem. To find the best solution, as well as new technical ideas, Tesla's founders actively recruited specialists from other automakers. As a result, Lotus took them to court, and it turned into quite a loud scandal.But no legal proceedings stopped them from building a car that could run on electricity. Even the first electric car could impress the most demanding buyers. It could reach a top speed of 210 km/h (130 mph) and accelerate from 0 to 100 km/h (62 mph) in just four seconds. A single full battery charge was enough for the car to cover 400 kilometers (about 250 miles) with no trouble.
The company spent three years working on its first electric car, which was first presented in 2006. It's fair to say that electric cars went from a utopian idea to one of the most promising projects in the world. Two years later, in 2008, series production of the model began.
Building on Success
In 2009, Tesla Motors unveiled its new creation to the public, a sports car with improved specifications. It now needed only 3.7 seconds to accelerate to 100 km/h (62 mph), and when driven at speeds up to 40 km/h (25 mph), a single full battery charge could last for 510 kilometers (about 317 miles). Remarkably, in 2010 the new electric car took part in the famous Monte Carlo rally alongside "ordinary" cars and won, which is a truly outstanding case in racing history.In 2014, Tesla Motors improved the model, giving the car better aerodynamics and, as a result, a longer range on a full battery charge.
The electric car named the Model S was the next step forward for Tesla Motors. This time the innovative company developed a luxury sedan, which went into series production in 2012 and was a big hit from the start. If you need proof, here is a fact: Model S output rose to one thousand units per week.
In 2015, another remarkable car appeared: the all-wheel-drive Tesla Model X.
What Has Been Achieved
In just fifteen years, Tesla Motors has achieved stunning results that no other automaker has managed to match. The world has been introduced to a fundamentally new kind of car, and the company's creators promise to present even more unusual vehicles in the future, ones that can be charged from an ordinary outlet and travel more than 300 kilometers (186 miles) on a single charge without using conventional fuels.To avoid problems with replacing electric car components, a dedicated factory now operates that produces only parts for Tesla cars. In addition, a network of fast-charging stations has been built around the world, where electric car owners could charge their "electric steeds" for free.
Tesla Motors keeps developing and never tires of surprising us with new luxury models of eco-friendly cars. There's no doubt that the future belongs to electric cars and the technologies directly tied to them.
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