Cupra Formentor: the Spanish Crossover Not Sold in Russia That 100,000 Europeans Buy a Year

The Cupra Formentor is not officially sold in Russia, yet in Europe it is the brand's best-selling model: Cupra sold 104,400 of these crossovers in 2025. In the same year the young Spanish brand outsold SEAT, the company it grew out of, for the first time.

In short

• Cupra in 2025: 328,800 cars; SEAT: 257,400.
• Formentor: 104,400 units, almost a third of the brand's sales.
• Eight engine options from 150 to 333 hp, including a plug-in hybrid.
• The rare VZ5: five cylinders, 390 hp, 0–100 km/h in 4.2 seconds.
• From 41,970 euros in Germany.

What Cupra is

Cupra used to be the sporty trim of SEAT models and became a separate brand in 2018. In 2025 Cupra sold 328,800 cars (up 32.5%), while SEAT sold 257,400. Germany is Cupra's biggest market with 103,100 cars, followed by the UK (41,200) and only then Spain, the brand's home (26,600).

Where the Formentor came from

The Formentor is the first car developed specifically for Cupra rather than adapted from a SEAT. The production version was shown in March 2020 and built from autumn that year. It is named after the Formentor peninsula in Mallorca and assembled in Martorell near Barcelona; according to Cupra, a new Formentor leaves the line there every 69 seconds.

Design and dimensions

Since the 2024 update each headlight has three illuminated triangles. At the rear, a light bar runs across the whole tail and the logo in the middle is lit too. The original design won a Red Dot award in 2021. Length 4,451 mm, width 1,839 mm, height 1,520 mm, wheelbase 2,679 mm.

Engines and acceleration

The 333 hp VZ has all-wheel drive with a torque splitter and a Drift Mode. The plug-in hybrids cover more than 100 km on electricity alone (WLTP).

The five-cylinder VZ5

The rarest Formentor is the VZ5: a 2.5-litre five-cylinder engine with 390 hp and 480 Nm, 0–100 km/h in 4.2 seconds. The first 2021 series was limited to 7,000 cars, 999 of them in Taiga Grey with the car's number on the door. A new series of 4,000 cars worldwide is now in production, with a top speed of 280 km/h.

Prices in Germany

Official Cupra Germany price lists, including 19% VAT.

Sources

• Sales: SEAT S.A. press release, 13 January 2026.
• Model, engines, dimensions, VZ5: Cupra press kits (SEAT & Cupra Media Center), cupra.com.
• Martorell plant: SEAT & Cupra Media Center, 3 July 2024.
• Prices: official Cupra Germany price lists (26.08.2026; VZ5 03.06.2026).